From Nothing To Something : Creative Entrepreneurship in the Modern Age
A 5-week course on creative entrepreneurship with sessions on social media, money management, branding, and performance. Participants will learn how to identify their creative talent and grow their audience while understanding the music industry.
COURSE AIMS & OBJECTIVES:
- Share the concepts and strategies needed to achieve creative success.
- Provide participants with the conceptual knowledge, analytical skills and mindset needed for creative success.
- Introduce participants to the different stages, steps and elements involved in safeguarding, promoting, sharing and cultivating an audience for their creative output/product.
COURSE/LEARNING OUTCOMES (LO):
- Conceptual and analytical thinking
- Problem solving
COURSE OUTLINE:
- Week/Session 1 – The Beginning [introduction: You-As-A-Business. Your creative earning potential. How-To-Begin. ]
- Week/Session 2 – Social Media & Streaming [all platforms: Social sharing. Growing An Audience. Organic Growth]
- Week/Session 3 – Money Matters [income streams: Financial Matters, How to Get The Best Deal, Data Tools]
- Week/Session 4 – Build your Brand [marketing: Your Target market, Your Content, Strategy ]
- Week/Session 5 – The Roadmap [career: Beyond the gig, Development, Beyond: conclusion]
